ELECTRONIC COMMERCE - APDI Group

SUBSIDIZED ONLINE COURSE

E-Commerce

Business models and types of online stores. Digital marketing strategies for e-commerce. Customer management platforms. Publicity and advertising campaigns. Legal environment.

Start: November 2023

Duration: 40 hours

Sector: Trade & Social Economy

Mode: Online

Course information

Description

Do you want to learn how to manage your own online store? Discover all the secrets of e-commerce: customer management platforms, digital marketing strategies, advertising campaigns and legal environment.

Objectives

To train students in E-Commerce, so that they can manage their international sales and their own Online Store in an autonomous way.
Acquire knowledge of the fundamentals, procedures and tools available on the Internet for marketing and e-marketing within the legal framework and in accordance with the most commonly used payment methods.

Addressees

They can participate as students in these courses:

Workers
Self-employed
Unemployed
Workers in ERTE or affected by the RED mechanism

In addition, it must meet one of these two requirements:

High school diploma or equivalent
Demonstrable professional experience

INTRODUCTION

1.1. The information society. New information and communication technologies.
1.2. New media: Internet and commerce. Internet and the company.

ELECTRONIC COMMERCE

2.1. Concept.
2.2. Business on the Web. Business models.
2.3. Advantages and disadvantages compared to the traditional market.
2.4. Electronic commerce
2.5. Customer-supplier relationship.
2.6. The purchasing process.
2.7. E-commerce according to the medium used.

THE E-SHOP

3.1. Promotion of websites,
3.2. Virtual stores or products
3.3.

NETWORK MARKETING

4.1. "One to one" marketing. The "on line" client.
4.2. Management and administration tools for a web site.
(This section will only be completed if there are legal requirements for the exercise of the profession)
4.3. On line marketing plan.
4.4. Key tools: communication and logistics.
4.5. The Internet sales process.
4.6. Techniques for customer acquisition and loyalty. Related concepts.
4.7. Supports for electronic commerce. E-Human resources.
4.8. The infomediaries. Solution providers.

CRM. STRATEGIES AND TECHNIQUES FOR THE CREATION OF ONLINE MARKETING AND ADVERTISING CAMPAIGNS.

5.1. CRM. STRATEGIES AND TECHNIQUES FOR THE CREATION OF ONLINE MARKETING AND ADVERTISING CAMPAIGNS.

DISSEMINATION

6.1. Technological platforms.
6.2. Information transmission.
6.3. Advantages and disadvantages.

LEGAL ENVIRONMENT

Electronic contracting and taxation.
7.2. Data protection, domains and ethics.
7.3. Security in purchases.
7.4. Available payment methods.