Business models and types of online stores. Digital marketing strategies for e-commerce. Customer management platforms. Publicity and advertising campaigns. Legal environment.
Do you want to learn how to manage your own online store? Discover all the secrets of e-commerce: customer management platforms, digital marketing strategies, advertising campaigns and legal environment.
They can participate as students in these courses:
In addition, it must meet one of these two requirements:
1.1. The information society. New information and communication technologies.
1.2. New media: Internet and commerce. Internet and the company.
2.2. Business on the Web. Business models.
2.3. Advantages and disadvantages compared to the traditional market.
2.4. Electronic commerce
2.5. Customer-supplier relationship.
2.6. The purchasing process.
2.7. E-commerce according to the medium used.
3.1. Promotion of websites,
3.2. Virtual stores or products
4.1. "One to one" marketing. The "on line" client.
4.2. Management and administration tools for a web site.
(This section will only be completed if there are legal requirements for the exercise of the profession)
4.3. On line marketing plan.
4.4. Key tools: communication and logistics.
4.5. The Internet sales process.
4.6. Techniques for customer acquisition and loyalty. Related concepts.
4.7. Supports for electronic commerce. E-Human resources.
4.8. The infomediaries. Solution providers.
5.1. CRM. STRATEGIES AND TECHNIQUES FOR THE CREATION OF ONLINE MARKETING AND ADVERTISING CAMPAIGNS.
6.1. Technological platforms.
6.2. Information transmission.
6.3. Advantages and disadvantages.
Electronic contracting and taxation.
7.2. Data protection, domains and ethics.
7.3. Security in purchases.
7.4. Available payment methods.