2.1. What to do to be indexed by search engines.
2.2. Submission to directories
2.3. Submission to search engines
2.4. Publicizing our web site.
2.5. Publishing SITEMAP.
2.6. Defining the positioning strategy
2.8.1. Concept of popularity, what can we do to increase our popularity?
2.8.2.
Link building
2.8.3. Concept of relevance.
2.9. Techniques to avoid
2.9.1. Untrustworthy SEO
2.9.2. Major algorithm changes
2.10.1. Google Panda
2.10.2. Google Penguin
2.10.3. Google Hummingbird.
2.11. Studies on the position in search results.
2.11.1. University of Tulsa (USA) study.
2.12. Mobile SEO.

Introduction
3.1.1.1. What is the format of these ads
3.1.2. How much does it cost to advertise in AdWords
3.1.3. How does it work and what should I do to appear in the first positions.
3
How to create an AdWords campaign
3.2.1. Fundamental concepts of AdWords
3.2.2. Creating an account
3.2.3. Creating a campaign
3.2.4. Creating the billing information
3.2.5.How to take advantage of an AdWords account
3.3.1. Optimizing effective keywords
3.3.2. Optimizing ad text
3.3.3. Case study.

4.1. Construction of Landing Pages oriented to conversion
4.1.1. Ingredients to generate a good offer
4.1.2. Structure of the message
4.1.3. How to write texts that sell
4.1.4. examples of Landing Page.
4.2. Tools to optimize our Landing Page
4.2.1.

5.1. Types of tools.
5.2. Key performance indicators.
5.3. Analysis of our website
5.3.1. Visitor information
5.3.2. Traffic sources
5.3.3. Website content
5.3.4. Definition of goals and conversions.
5.4. Analysis of campaigns
5.4.1. Some outstanding functionalities of Google Analytics
5.5.1. How to create a Google Analytics account.
Page analytics
5.5.3. Internal site search
5.5.4. Linking AdWords campaigns.
5.6. E-commerce monitoring.
5.7. Google Analytics: Universal and 360 Suite.
5.8. Case study.